Updated: Aug 11, 2021
Is your email open rates low? Are you looking for ways to improve your email open rates?
There are some easy things you can do to boost your email open rates without sounding spammy.
The open rate is the most important metric when it comes to email marketing. It determines whether your emails are useful or whether contacts stop opening them after receiving so many or even one. If your open rate is low, then it is a clear indication that you need to change something to improve it. Getting your contacts to actually open your emails can be a very frustrating mission, but once you have done it, you will be more than happy that you persevered.
To make it a bit easier for you, I have added 6 ways in which you can improve your email open rates.
1. Keep Your List Fresh
Do your subscribers still want to hear from you? You’ve probably heard the advice that it’s important to email your subscribers on a consistent basis so your list doesn’t go stale.
But even so, over time, email subscribers can still go stale. Some people may have changed email accounts, or maybe they just aren’t interested in your brand anymore. So to keep your list fresh and filled with engaged subscribers, it’s a good idea to periodically remove inactive subscribers.
2. Segment Your List
When people decide whether or not to open an email, one of the most important factors is whether or not they think the email is relevant to them.
The best way to increase the relevancy of your emails? By segmenting your email list.
You can start by adding tags to your subscribers based on behaviour, such as purchase behaviour. So when someone becomes a paying customer, you send them different types of emails than you would send to someone who has not purchased anything yet. You could even send different emails based on the specific products they purchased.
3. Avoid Spam Filters
Spam filters have gotten more sophisticated in the past several years, but they’re still not perfect. Your emails, even your best emails, can still get caught in the dreaded spam folder, never to see the light of day.
If you want to maximize the reach of your email marketing campaigns, you’ll need to do everything possible in order to avoid being flagged as spam.
4. Perfect Your Timing
Timing can have a huge effect on whether or not your subscribers open your emails, so think carefully about what time and day you send your emails out. You won’t be able to figure out the perfect time immediately, but perform some A/B tests to identify which timeframes seem to perform best, and explore those in future campaigns.
5. Make Your Subject Line Stand Out
When it comes to email open rates, your subject lines are everything. Your job is to make your subject lines stand out.
6. Write to Just One Person
When you draft your subject line and message content, it’s natural to think of the thousands of people who are about to receive it. However, it is far more effective to write as if you are speaking to an individual person, with a personal subject line and a personalized message.
These tips can help any campaign get better open rates, but don’t get discouraged if you don’t see a turnaround right away. Email marketing is an art and science, so give yourself some wiggle room to experiment and find what tactics work best for your business and your subscribers.
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