Updated: Aug 11, 2021
Suppose you run a website selling shoes. I browse through the collection, put those mauve summer sandals in the cart and think I will wait or check more websites before I buy from you.
If you send me a discount code to reconsider buying 10 days after I was at your website, forget the sale, I won’t even remember the website. And you just wasted your email, and you risk getting unsubscribed.
Hurts? Well, only if I had received the reminder to check the cart and use the discount a day after I was visiting the website. It might have put your website at the top of my priorities and a discount would have swayed me.
This is only one example of how an automated email could have earned that shoe website a sale and a happy customer. This is what we mean by email sequence.
Now that we have understood the importance of email sequences, it is time to take an in-depth look at specific email automation examples that serve dedicated purposes.
1. Lead Nurturing Email Sequence
A nurture email series is ideal for sending out at the beginning when a person engages with your lead magnet.
That content could be a white paper, a downloadable checklist, or an ebook to name but a few.
2. Conversion Email Sequence Templates
The purpose of a conversion email sequence is to turn someone on your email list into a well-qualified, highly converting a lead.
Many companies do that by offering something that eases the friction that could stop a person from staying interested.
3. Engagement Emails
You can probably guess from the name that a sequence of engagement emails should urge the recipient to become engrossed in the emails instead of ignoring them.
The content of such an email sequence template varies depending on your goal.
The subject line should contain information that’s intriguing or makes people feel like they’re missing out if they don’t read the message.
4. Onboarding Email Sequence Examples
An onboarding email gives the recipient everything they need to stay engaged and use your product.
For example, onboarding emails equip people to book appointments, start using products, or find out about the services they’re testing during trials.
5. Re-Engagement and Abandoned Shopping Cart Email Sequences
Companies work hard to earn leads, and the most successful ones know that they have to work hard to keep them.
That’s where re-engagement and abandoned shopping cart emails can be especially helpful.
Shopping cart abandonment is only one scenario where you might need to use a re-engagement sequence.
6. Follow-Up Sequences
Follow-up sequences work exceptionally well if the downloadable content comes via a dedicated link that expires after a week or two.
7. Renewal Sequences
Renewal sequences interact with users before the time runs out on their current subscription plans. As such, these email sequence templates usually tell recipients how long they have before a subscription runs out, as well as what happens if it lapses.
There you have it all! Use the above 7 email sequence types to build stronger customer engagement, convert prospects to customers and grow your revenue. The sooner you start using similar email sequences, the sooner you’ll take advantage of your email marketing.
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