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The Before and After of a Website Redesign Process
Updated: Aug 11, 2021
Has scrolling through a competitor’s website got you thinking that you need to redesign yours? And, now that you thought of it, you are dreading it already? Stop thinking about the amount of time and effort it will take! Keep calm, we will take you through this process, and you will be sure about the re-designing decision.
The Before
Let’s first analyze the steps in the before process and whether you even need a website makeover? Think about why do you need to do this.
Analysis Time Take some time out to look at the technical reports. Go over your website insights, Google Analytics, or any other tool and make notes. Notice any warning signs under these parameters - load time, mobile site performance, conversions/sales, bounce rate. If a majority of these figures don’t look right, it’s time for a change.
Old and Outdated
When did you last make a design change? Was it too long back? Have you kept up with the technological and design updates? In case your website hasn’t been touched or updated, you need to take this step.
Re-branding or Change in Strategy Your business is going through a major transformation process in terms of branding or complete change in business strategy. This itself is a strong reason to plan your re-design right away. New Products/Launches A big launch on the way or new products upcoming? This means that you need to re-strategize your design based on the new products.
Optimizing For Specific Objectives
Is your website lacking something that is directly related to your business objective? Assuming your objective is to generate leads but there isn’t a lead form or a lead magnet. This is when you need to make a re-design plan around those objectives.
The After
If your website or your business is witnessing any of these signs, then you should start preparing for a website revamp. We promised we will make it easy, this is what you need to do during the after process.
Back to Basics
Go back to looking at your analytics and research about what’s not working and why it isn’t working. This step determines the action for everything that takes place further ahead in the process.
Write Goals
Based on the insights, make a list of the goals you would like to achieve. The moment you start listing them down, you will instantly know how to achieve it.
User Experience
Ask a couple of friends to use your old website, record the process over Zoom and look at where are they struggling. Make these changes to your new website and ensure that the user experience is seamless.
Content
Read your content, look at your graphics, and check whether it is still in sync with your business. Think about whether the content is good enough to attract the user? If not, re-do it and align it with your current objectives.
Retain What Works
It’s not necessary to discard everything, especially if something is working. If there are webpages that are performing extremely well, don’t experiment too much with them.
Take One Last Look
Once you are done with the re-design process, take one last look for changes. Make sure you are doing this after taking a break, you will notice more details. Look at your goals and decide if there is anything else you need to add to the new website.
Now all you need is to launch and you are done.
BONUS TIP: Form a habit to keep updating your website whenever there is something new coming whether it is design or technology. This way, you will save your precious time and tons of effort.
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